“We Want to Be the Solid Japanese Brand in India”: Sharp VP on Festive Plans

Japanese brands have long been related to trust, durability and low innovations in the space of consumer electronics. While many have narrowed their attention eventually, Sharp uses a wider approach, since it restores space in the India instrument market. In a frank conversation with MySmartPriceIN MIMOH Jain, Vice -President Sharp IndiaComains the brand entrance to key categories, such as air, water, kitchen and hygiene, while at the same time emphasizing the festive ambitions of Sharp. From patented technologies, such as a plasma cluster to portable water purifiers and A-ultimate air conditioners, Jain sets out how Sharp seeks to modernize his heritage, one product in lifestyle at a time.

V. Sharp returns in the Indian instrument market. What does the new product strategy look like and what categories are you priority?
The scatter again entered the space for consumer appliances about two and a half years ago, expanding beyond the b2b cops for segments such as air purifiers and water purifiers. Now we are actively participating in three key verticals: air, water and hygiene. This includes refrigerators, microwaves, kitchen appliances, air conditioners, washing machines and much more. On a global scale, sharp leads when cleaning air, supported by patented technologies such as a plasma cluster. Now we adapt this leadership in accordance with Indian households with a large number of lifestyle, lively and oriented to the health of products.

B. How important is the design innovation in the current Indian market and how sharply reacts?
Consumers are now much more informed. This is no longer just a price; We are talking about aesthetics, decoration and individual preference. In Sharp, the design has always been a core for our DNA. The philosophy of our founder was to make products that others would like to copy. We are experimenting with premium finishes, floral patterns and compact traces, especially where the space is limited. Our product portfolio reflects this developing sensitivity to design, from the initial level to a high class.

B. What role does technology play in the development of your product, especially with all the buzzes around AI?
Sharp historically led innovation. Our inverter ACS were one of the first in India in 2012-2014. The introduction of AI is still low in terms of real use, but we integrate it into our new products. Functions with voice support are already present in our air purifiers and upcoming ACS. We also get inspiration by nature. To give you an example, our pulps for the washing machine imitate the movement of the dolphin fin to reduce resistance to waterproof, and our AC fans receive from the design of Eagle Wing.

B. Consumers today are very carefully aware of energy efficiency and look very carefully at the ratings of stars and prices. How does Sharp turn to this in its line?
Energy consumption is now a key driver of purchase, especially for ACS. Our products are already complies with Indian standards. In India there is one of the most difficult energy standards and bees in the world. We are ready for the future, and our products are leveled with the general philosophy of Sharp to create long -term, visionary devices that continue.

B. What is your festive strategy for 2024–25? What products and regions are you focused on?
We have already launched regional dealers found in Southern and East India to increase product awareness and review. In this festive season, we are promoting strong consumer proposals, including cashback and warranty proposals, such as our 7-year-old comprehensive guarantee for certain devices. Refrigerators, washing machines and kitchen appliances will become the largest drivers this season.

Q. Sharp has a wide portfolio, from drainers to portable water purifiers. What segments see the most traction?
The air purifiers are already good, and the drainers choose from the rain. Our portable water cleaner is also gaining momentum, especially among younger, environmentally friendly consumers who want re -used solutions on the go. It is already available on the Internet and autonomous, but awareness is the next key area.

V. What is the Sharp approach to online models Online and Offline and quick commerce?
We follow a hybrid strategy. For example, air purifiers succeed on the Internet from the simplicity of logistics. For products such as refrigerators and washing machines, physical points of contact are important. Thus, we have online Exclusive SKU for some categories, while at the same time determining the priorities in autonomous experience and retail financing for others. Fast commerce is not suitable for our main categories, since installation and demo.

B. What is your place in the levels of level 2 and level 3?
We grow quickly in India. In some places we even grow from 200 to 300%, since we are building our base in these regions. Since we are relative to beginners in these markets, each activation creates a visible influence. This is where our future scale is.

B. In a competitive market with obsolete Korean and emerging Indian brands, like Sharp Diestiate?
We respect all the players, but the Sharp-stroke consists in our philosophy of products, global quality standards and reliable maintenance. Our goal is to be a solid Japanese brand who remember and trust, especially with players such as Panasonic. We want people to enter the store and see a sharp product for each season supported by EMI and support for service.

Fast “We want to be a solid Japanese brand in India”: Sharp VP on festive plans appeared first MySmartPriceField