MSI Expands ‘Make in India’ Lineup With Flagship Gaming Laptops

MSI announced the local assembly of two new game lines of the laptop, the Katana and Crosshair series based on the NVIDIA 40 graphic processors and the RTX 40 series and 50, at its production plant in NOID. This step expands the area of ​​the Make in India brand, after the introduction of local assembled laptops in 2023, and emphasizes its long -term intention to satisfy the growing market of India players with a shorter execution time and better accessibility.

The Katana and Crosshair series is now going to the local level

The latest models joining the composition of India include MSI Katana 15 B13V and B12V, as well as MSI Crosshair 15 B12V. These laptops offer high renewal indicators (144 Hz), to the 12th and 13th generation of Intel Core i7 processors, as well as the configuration of graphics RTX 4050, 4060 and 5070. The assembly of these models in India, MSI seeks to increase the efficiency of the supply chain and reduce the total costs associated with imports, especially due to the fact that the demand for capable playing gaming gaming Laptops continue to grow outside the metropolitan cities.

All models will be available on MSI-automated retailers, Reliance Digital, Amazon India and on the official MSI India website. While MSI did not confirm whether the local assembly will affect the industry, observers of the industry expect that this can help preserve high-performance laptops more competitive in the ₹ 1-2 lacha, where Katana and Crosshair models usually live.

Expanding the strategy of the brand in India

MSI began its journey to India in 2023 and currently produces a total of five gaming laptops, including modern 14 C13M, Modern B13M, Katana 15 and Crosshair 15. These units are built in partnership with Radiant, a production partner of MSI, based in NOOD.

The brand movement is consistent with the government’s wider efforts to stimulate the production of electronics in India, while several global brands, including Apple, Dell and HP, also expand their local operations. For MSI, this extension provides faster delivery times and potential for setting up future SKU, adapted to the preferences of Indian gamers.

The market of gaming laptops in India has a significant growth caused by a combination of the introduction of e -sports, the demand for the creation of content and hybrid working models. MSI created a solid reputation in an enthusiast, but the entry of new brands and aggressive prices from competitors means that it will need to balance innovations with values.

Expanding its “Make in India” line, including RTX 50th series laptops, MSI signals the trust of India’s gaming ecosystem to the long-term health, and also makes a bet that gamers will be increasingly looking for high-performance options that become closer to the house.

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